Data-Driven INSIGHT Which indication should you pursue first? Should you carry on to proof of concept or cut your losses? How can you predict the future market value of your technology or product? Would you maximize value by developing an implantable or an external device? Is your product’s value proposition better if used on an inpatient or outpatient basis? How can you differentiate your product in a crowded marketplace? Wherever you are in your product’s development or marketing process, Decision Driver Analytics maximizes your ROI through accurate, on-point analysis of your product’s combined clinical and economic value, providing you with the knowledge to make high-value decisions with confidence. From the earliest planning stages, we give you the data you need to choose which indications to pursue and how to prioritize products. In the preclinical or clinical trial stage, our proven, predictive modeling, economic study services and communications skills help you define and refine your product’s value message. We give you the hard health economics data you need to attract investors and prove your point to providers and payers. We also use pricing models to spark discussion around the optimum pricing for your product. By Phase III-IIIb, we’ve worked out your reimbursement strategy with you. And, when you obtain approval for your drug or device, we provide the hard health economics data to help devise the best ways to market your product.